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Does the industry have a future? -- Is the custom cabinet industry the golden choice to join in 2024?
Decide to open a building materials store, choose to enter which industry? The first thing to consider is trends.
One of the most common pitfalls, whether novice or experienced, when researching trends is to assume that
what's hot is a trend. For example, see a friend around to open a system door and window business is hot, so
they also want to open one; See who sold integrated stove, want to ask can join a... This way of following the
trend to choose a category looks like a small risk, in fact, the greatest risk. In fact, the real trend refers to the
irreversible changes in consumption behavior in a short period of time caused by factors such as changes in
consumer groups, changes in policy orientation, and economic development.
So the first thing to consider when choosing an industry is: does the industry have a future? Only the industry
that has the potential to conform to the trend is a good industry that can really make money!
In the past 20 years, the custom home industry has become one of the fastest growing and most stable
industries, whether it is the industry scale, industrial chain maturity, consumer love, has developed to a quite
mature stage.
As the real estate market enters the post-cycle of deep adjustment, the stock market game intensifies,
intergenerational consumption differences appear, the consumption channel structure changes, and the
competition in the customized home industry is becoming increasingly fierce.
As one of the plates with stable development momentum in the custom home industry, the custom
cabinet category is accelerating the reshuffle on the one hand, on the other hand, the head enterprise
is also accelerating the innovation iteration of the business model, the whole customization has become
a new round of concept tuyere in the industry, and the industry is showing a new pattern.
First, the home improvement market has space
From the perspective of the size of China's home improvement market, in 2023, stimulated by real
estate and consumer policies, home improvement consumer demand is expected to hit the peak
again, the national market size will reach 3925.2 billion yuan, the year-on-year growth rate rebounded
to 7.3%, the impact of the development of custom home enterprises is also gradually improving,
the iterative changes in the economy and consumer market, not only stimulate the transformation
and upgrading of the home improvement industry, It has also caused the cognitive subversion of
home improvement enterprises in the market dimension.
As a "post-natal cycle" industry, the steady operation of the real estate market has laid a good
foundation for the development of the industry. In the future, relying on the steady development
of the real estate market, the continuous promotion of consumption upgrading, the continuous
deepening of consumer brand consumption awareness, the market competition environment
of the customized home industry will continue to improve, and high-quality enterprises are
expected to further enhance market share with comprehensive advantages and continue to
develop and grow.
(Photo credit: Photo creativity, intrusion)
Second, policy support has confidence
Because customized household products can meet the individual needs of consumers, with the full use of space,
stable quality, a strong sense of integrity, high environmental standards and many advantages, more and more
consumers' attention. At the same time, the support of national and local policies provides a favorable development
environment and broad development space for the development of the custom home industry.
For example, the Ministry of Industry and Information Technology, the Ministry of Housing, the Ministry of
Commerce, and the General Administration of Market Regulation jointly issued the "Action Plan for Promoting
the high-quality development of the home industry", which pointed out the direction for the high-quality development
of the home improvement industry, and
proposed that the proportion of personalized customization such as reverse customization, whole house customization,
and scenario-based integration customization has steadily increased, the supply of green, intelligent and healthy
products has increased significantly, and new business forms such as smart home have accelerated development.
National and local policy support provides a good market environment for the custom cabinet industry, which is
undoubtedly the biggest positive for the industry prospects.
Third, category expansion has blue ocean
Starting from the wardrobe and cabinet, the cabinet business kicked open the first door of the customization
industry, and broke through the 400 billion volume in a few years, becoming the core track on the territory of
everyone. In recent years, the boundary of custom cabinets has also begun to broaden, from cabinet customization
to the door and wall cabinet integration of the whole wood customization, the whole customization, light and high
order and other multi-mode coexistence of the new situation, not only for enterprises to cultivate new growth points,
open up a broad space for growth to create conditions, but also for users to provide a one-stop home consumption
of new choices.
Fourth, consumer demand has a future
With the new generation of consumers such as 85 and 90 becoming the main force of the market, their pursuit
of convenient and personalized consumption needs has spawned a customized market. Decoration means that
the design, hard and soft decoration in the process of home decoration are completed by one, which is a revolution
and subversion of the traditional decoration model; Customization means to achieve tailor-made home space for
consumers, refusing to paste and copy from the source, and truly realizing a plan, a household and a style.
Custom cabinets hit the new trend of customization, by professional designers to measure the size of consumers,
communicate design plans, etc., greatly improve the autonomy of consumers in the process of home improvement,
for the choice of materials, style, etc., consumers can express their views, the greatest degree of respect for consumers,
improve their home improvement experience. The demand of consumers is the vane of the development of the
industry, the industry that can meet the demand will naturally have its own growth space, in 2023, a number of head
factories to the needs of middle and high income families as the core, continue to increase the custom cabinet business,
choose custom cabinet dealers have a keen insight!
(Photo credit: Photo creativity, intrusion)
Fifth, the channel market has increased
From the current situation of the domestic custom cabinet industry, China's custom cabinet industry has maintained
a sustained and stable growth trend from 2012 to 2021. By 2022, the market size of the domestic custom cabinet
industry will reach 125.07 billion yuan, which is becoming a new engine driving the growth of the custom industry.
At the same time, consumers' demand for the whole model and the whole home customization is also gradually
increasing, and the majority of consumers take the whole-house customization and partial customization in the
choice of furniture purchase methods. In addition, more than 80% of family decoration costs are more than
100,000, and more than 200,000 account for nearly 50%, and decoration expenditure occupies an important
position in family expenditure.
The custom cabinet industry has ample room for growth and is the star track in the home industry. Whether
you are a veteran of the building materials industry for many years, or a new entrepreneur with a dream,
the field of custom cabinets is full of opportunities, and now is the best time to transform and upgrade
and move towards success! Choose to join the custom cabinet industry, not only represents your keen
insight into the future trend of home, but also means that you will stand on the cusp of the industry and
share the dividend brought by the growth of the industry.
Source: https://www.chinachugui.com/news/1612877.html
Author: Yang Fan